Why should we blog?

Writing in all its forms has long been known to have many benefits. Storytelling is one of humanity’s oldest art-forms and characterises a unique human skill that has been shared across the human race throughout the ages. Bringing words and the world to life; it stimulates the imaginations of the listeners and helps create a sense of community within societies, reinforcing personal value systems and identities.

From personal experience, writing a blog has given me a lot. Expanding on my teenage attempts at poetry (consisting admittedly with all the standard angst and drama of that age group – thank you so much raging hormones), blogging has allowed me to not only improve my writing and granting me the opportunity to voice my opinions, but also familiarise myself with industry issues and hone my ability to practically apply my academic studies. This of course adds to my personal ‘brand’ as it were, and hopefully demonstrates my commitment to growing professionally and also personally.

Previously, I have been a huge endorser of Tumblr for its microblogging capabilities; Its simple to use interface and almost overwhelming number of like-minded users kept me enthralled for many years as I wrote and reblogged content I found interesting or meaningful – no, not just cat videos and memes (though there have been a few that still make me chuckle upon rediscovering them).

This year however, and coincidentally coinciding with the platforms takeover by Yahoo, I became a little disillusioned with Tumblr. That’s not to say that the takeover really changed an awful lot; barring of course giving the aging Yahoo! brand a foot in the door with millennials and the younger generation.

My experience with Tumblr thankfully however didn’t change an awful lot; I can still scroll through hours and hours of content, and post as much as I like. The growing presence of brand profiles and advertising heavyweights did however create a bit of a knee-jerk reaction away from the platform as I adjusted to the realisation that what had previously been my comparative online ‘safehaven’ from brand editorial and advertising content was a ‘safehaven’ no longer.

Admittedly, I didn’t have much faith in Yahoo CEO Marissa Meyer’s promise “not to screw it up”, and despite now seeing that my fears were largely unfounded, I’ve since transferred my online ‘loyalties’ as-it-were to the more considered, traditional blogging style of long form posts via platforms such as WordPress and Blogspot.

This is not only because the style provides the opportunity for more in-depth and therefore analytical analysis and reflection, but also because Tumblr, despite its charm (and believe me, it has its definite charm once you get going), doesn’t have the right audiences for the content I now want to cover and comment on. Tumblr is, without doubt, a brilliant platform for social commentary, humorous anecdotes, memes, animal videos, and even citizen journalism; for PR/Comms and Advertising analysis and commentary? …not so much.

But still… back to my original point: Blogging. Like all writing, it can be challenging. Long form, in particular, can be a sometimes frustrating endeavour and who knows, I most likely waffle on far longer than needed – much as like in real life. However, I believe that it is precisely that challenge which makes blogging so rewarding.

Even if it has to be changed a hundred times until it’s right.

Even if no-one ever reads it.

Even if EVERYONE reads it and hates it.

At the end of the day, that effort has still been made to put feelings and opinions and dreams down on paper (or the digital version of paper anyway); not only that, but effort has been made to put those feelings, opinions and dreams down in a cohesive and understandable format for other people to see.

Blogging provides individual’s with a personal voice in an infinite ocean of digital sound. That personal voice that can speak volumes and, with the right words and in the right context, I believe it can make all the difference.