At your own risk

Just rediscovered this feature I wrote for Communicate Magazine November 2013 issue on the growing importance of Corporate Affairs Directors (and of Corporate Communications in general). I still think it’s appropriate, and it’s still one of my favourite published articles to date.

More use than smoke signals

The 2007 financial crisis caused society’s confidence in business to hit an all time low. Since then, companies have been under increased public scrutiny from many angles. This scrutiny has only been exacerbated by the advent of web 2.0 and the public forums and social media channels it supports.

The growing influence of the corporate affairs function in FSTE 100 companies The growing influence of the corporate affairs function in FSTE 100 companies

The influence of corporate affairs directors however is thought to have grown steadily over the past number of years. However, it has become more and more important for the reputational dimension of strategic and operational decisions to be considered at an early stage.

It was with this in mind, that a study was conducted by executive search consultants, Spencer Stuart. Jonathan Harper, who leads the consultancy’s consumer practice in Europe and partner in the consultancy, says “We thought it would be useful for us to find out and…

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