Hootsuite Certification: What? Why? and How?

So last weekend, I took the plunge and – in between bouts of frantically revising for my final research exam this Monday (which I really shouldn’t have bothered stressing about as it was super straightforward) – I finally got around to completing my Hootsuite Professional Certification. YAY! With that in mind, I thought it might be an idea to give a bit of a breakdown as to what Hootsuite is and what value a certification in it might (or might not) have within a creative career.

Hootsuite Certified Professional

So what IS Hootsuite?

Hootsuite is a social media management system that collates the feeds of all your social media profiles, such as Twitter, Tumblr, Facebook, LinkedIn, Instagram, WordPress, Reddit etc.), and integrates them all within one handy dashboard.

Whether its your Twitter ‘mentions’, your Facebook comments, or your Instagram feed, you can have multiple streams that are personalised to whatever areas you are interested in keeping on top of. Plus, when you upgrade to Hootsuite Pro, you’ll also get access to ‘Bulk upload’ features, the ability to filter your feed by your user’s Klout score, AND the ability to analyse your data to give you the info on how to increase your followers, your content’s reach and your engagement with your community.

How do you get certified?

Honestly? It’s pretty simple. All you need to do is upgrade to Hootsuite Pro, Sign up to Hootsuite university (which is free with the Pro setup, go through the video lessons in ‘Getting started’ and ‘Advanced Tactics’, and then take the 40 question, multiple-choice exam. Super straightforward and super easy!

Why bother?

Although I am without doubt more than a bit of a social media addict, and (to be perfectly honest) this certification is incredibly easy to pass (in part because half the questions seemed a tad too ‘self-congratulatory’ about their work), I wanted to be certified in part because A) it gave me the opportunity to learn how to apply the professional features of a REALLY commonly used tool in PR, Advertising and Marketing, and B) it gave me the reassurance that I was using the software properly.

Would I recommend?

Short answer: Yes. Long answer: It depends.

On the one hand, if you’re already working in a professional role where using Hootsuite is a daily part of your role, then getting professionally certified might be a bit of an overkill as you’re most likely going to pick up what you need to know merely through doing your job.

On the other hand though, if you’re still a student, or are yet to secure a job where social media plays a part, its always good to have another skill box to tick – especially when you can take advantage of the free trial to get it done. The (only) downside of this however, is that once you downgrade/stop paying for Hootsuite Pro, you lose your place within their ‘Certified Professionals’ database. Whether this is an issue for you however is up to you. For me, I’d hope my work would demonstrate my knowledge more than having my name in a database – though admittedly that is nice to have.

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