To PR people, the concept of not keeping up with the news is unthinkable.
Whether its via broadsheets, tabloids, online or offline, keeping on top of the latest news is a key part of our day. How else would we be able to follow all the developments in current trends, let alone see the opportunities or face the challenges that might influence our clients’/employer’s brand(s).
I even know of one girl studying for her masters in PR whose primary source of news was Instagram – something that deeply shocked me until I realised that (given her passion for celebrity fashion and beauty trends) it was actually a pretty understandable outlet for what she wanted.
That being said, when I read this article over at Clareville Communication‘s blog, I was stunned to find that a whopping 10 per cent of Brits don’t keep up with the news and that this number DOUBLED in the last year alone.
What is going on Britain? There is more to life than Celebrity Big Brother and what little ‘news’ that works its way onto Facebook to be scrolled over for want of yet another prank/cat/baby video.
Check it out anyway and let me know what you think and why you can (or can’t) be bothered.