I’m half Scottish. That may come as a surprise to some of you since I have a non-regional accent (perks of growing up abroad) but if you met my father, it really wouldn’t. Typical Scotsman with a pride in his homeland that would rival anyone’s despite his now living in England. This of course gives me the opportunity for a decent debate when it came to the topic of the Scottish Independence vote and the approach of Alex Salmond/the SNP. Simply put, my fathers opinion of Salmond’s politics is not a positive one and I’ll admit that the term ‘propaganda merchant’ was used repeatedly.
Despite my own misgivings about the referendum, and my own feelings that a ‘No’ would be a political, economic and social disaster for both Scotland and the remaining countries in the UK, I can’t help but admire Salmond’s technique. From a Comms perspective, his winning near 50% of my fellow Scots over to his ‘Better off alone’ viewpoint (compared to only 23% two years ago) makes for a fascinating case study on strategies for change management.