Hot off the press!

To PR people, the concept of not keeping up with the news is unthinkable.

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Source: KellyB. (Flickr)

Whether its via broadsheets, tabloids, online or offline, keeping on top of the latest news is a key part of our day. How else would we be able to follow all the developments in current trends, let alone see the opportunities or face the challenges that might influence our clients’/employer’s brand(s).

I even know of one girl studying for her masters in PR whose primary source of news was Instagram – something that deeply shocked me until I realised that (given her passion for celebrity fashion and beauty trends) it was actually a pretty understandable outlet for what she wanted.

That being said, when I read this article over at Clareville Communication‘s blog, I was stunned to find that a whopping 10 per cent of Brits don’t keep up with the news and that this number DOUBLED in the last year alone.

*ENDLESS FACEPALM*

What is going on Britain? There is more to life than Celebrity Big Brother and what little ‘news’ that works its way onto Facebook to be scrolled over for want of yet another prank/cat/baby video.

Check it out anyway and let me know what you think and why you can (or can’t) be bothered.

 

Day in the life

Making that transition from education into professional life can often be a struggle. Suddenly, you’re expected to hit the ground running and put all that theory into practice with often only the support of your colleagues and online career advice to guide you.

That being said, it’s important to get an idea of what you’re jumping into as an Account Executive so – taking into consideration that no day is really the same in PR – I thought I’d grant you all a small exposé as to what a normal day at London’s Houston PR (the agency which gave me my ‘break’ into the world of professional public relations) would involve.

6am – My first alarm which (unsurprisingly) I would snooze… repeatedly. Suffice to say, I’m not a morning person.

7.10am – Leave for the bus, usually running because I’d rather do that than spend an extra second standing out in the cold/wet.

7.30am – The bus arrives. It’s supposed to be an hours journey by (perhaps typically for the London rush hour) it never is; luckily I’m early enough on the route to regularly manage to get a seat for the majority of the journey.

8.40am – Arrive in central London and buy coffee no. 1 of the day as well as a bagel or small salmon baguette. The baristas in both Pret and Cafe Nero know me on sight, but Cafe Nero wins the morning coffee slot with their extra shot – something I definitely need.

8.45am – Arrive at the office (just around the corner) and check national news websites, my to-do list for the day and my inbox (both in-case of something urgent that needs attending to and also in case I’ve heard back from any journalists).

9.10am – Weekly staff meeting to discuss updates on all clients as well as where we are within our new business pipeline.

9.40am – Quick briefing with my direct superior to go over my notes and discuss direct actionables for the week which I add to my to-do list in order of priority. I also provide an update on the progress of the bi-weekly insight sessions I currently run on social management and analytical tools.

9.50am – Check keywords for whether any coverage has been achieved overnight and (after verifying them) add any new pieces to the clients’ cuttings files and coverage documents alongside their respective details. We have a couple of clients who prefer daily updates so this is a common (and relatively simple) task for when I first get into the office.

10.10am –  A few responses have come in from a couple well-known magazines requesting more information about a client’s product line. There are also one or two blogger requests for items to review. I check their circulation; one has a high enough reach to be suitable so I fire off an email checking how the client would prefer it handled in terms of logistics.

10.30am – Called into an impromptu meeting by an Account Manager to discuss a new client whose meeting they want me to sit in on later today.

11am – Coffee. Coffee. Coffee. And I finally get the chance to eat the breakfast I’ve been picking at for the last two hours.

11.15am – Back at my desk and client has called in needing a list of all major technology publications so I start going through our online databases pulling out titles that are appropriate for their market, outlining their circulation as well as contact information for the most appropriate journalist, and collating them within a report to mail over.

12pm – A call comes in from a client requesting feedback on something I have been involved in but not directly enough to be able to help. She sounds stressed and expresses that it’s needed within the next day or two. I make a note of her request and forward it to the appropriate colleague with an offer to handle it if needed; they’re in meetings for most of the day but will most likely be checking email periodically. I also make a point to reassure the client and give a fair estimate of when she can expect to hear from us. I’m hoping that after a month or so of emails, she might remember me – she doesn’t, but she sounds a lot more positive by the end of the call so I hope she will do soon.

12.10pm – Back to trawling databases for leads. I’m now cross-referencing the list I’ve compiled against publications’ reach and the names of journalists with whom I know our agency has a pre-existing relationship. It’s always nice to skip the introduction stage after all.

12.30pm – Proof and make edits to a press release that is due to go out. It needs bulking out with more facts and/or quotes so I trawl through the hivemind of Google for something appropriate and tweak it before sending it back to my colleague to go out.

1pm – The coverage report I sent out for one of my clients was missing a couple of items that didn’t show up on our media monitoring. The client noticed the omission and – given that its the second time in as many weeks that our cuttings service hasn’t picked up everything it should – understandably they’re pissed and (because they know it’s not an oversight on our end) I’m tasked to recify the issue and liase with the media monitoring agency to try and find out where the gap is in their scope.

1.20pm – Lunchtime! Due to living in a glorified box without kitchen facilities, this is my main meal of the day so I take my leave of the office for a short walk and some “me” time (often used to plan these blog posts) before making a choice on what to eat… working on the Strand means the options are endless so today I swing by Koshari Street (an Egyptian street food cafe on St Martin’s Lane) for a Lentil and Swiss Chard soup.

2.20pm – Social media is an important and essential tool for both our clients and our business. To keep ourselves up to date with the myriad of tools and tricks out there, I host a bi-weekly insight session on key tools that would benefit specific clients but this means taking the time to research and assess their relevance before adding the relevant details to the powerpoint I’m designing.

3.30pm – I sit in on a client meeting with a manager and the MD. We have a couple of international clients so despite the difficulty of juggling timezones, regular conference calls allow us to better understand their needs and expectations as well as making sure they appreciate our role and where we are within their campaign.

4.30pm – The meeting took longer than expected so I start finishing up today’s To-Do list and make my final calls to journalists following up on coverage or pitches.

5pm – Before I leave, I tidy my desk space and write up the key actionables for tomorrow morning.

5.30pm – Leave the office and grab a sandwich or soup before I get to the bus stop. I can already see that the traffic is insane and – as more people leave the office – I know it’s only going to get worse.

7.15pm – Home. Finally.

7.30pm – Shower

8pm – Blog and skype my family and friends.

9.30pm – Put on a film and try to relax. More often than not I end up scrolling through Twitter and industry news sites.

11pm – Sleep.

Not so much baby steps as diving in with both feet.

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Quick selfie after arriving early at the office #keenbean

Starting a new job is always a bit of a daunting prospect. A new office, new colleagues, and new clients – each with their own quirks and idiosyncrasies; it’s a lot to take in and adapt to, particularly when you’re making the jump from academia to working life.

The last week or so has been jam packed with firsts for me as I’ve not only started a fab new role at Houston PR, but I’ve also made the jump from Leicester to the BIG CITY i.e. London.

*Note: the streets are paved with chewing gum not gold. I know… I was disappointed too.

What wasn’t disappointing (in fact the complete opposite) was my job. Despite being *almost* pee-my-pants nervous on my first day – which wasn’t helped by experiencing London rush hour traffic for the first time (despite leaving an hour early for a very short journey, I was still pushed for time) – I’m loving every minute.

Its still early days of course, but fitting into the team has felt completely natural – it still freaks me out that I only started on Monday; it feels so much longer!!! – and I’ve got some really interesting clients to work on. I’m even being given the opportunity to help towards the pitches for two potential new clients (my favourite part of the week so far), and have been asked my opinion on the effectiveness and capabilities of several systems and processes.

Overall, I’d say this week has taught me four key things:

  • Working in PR is very different from studying it and you’re expected to learn fast..
  • Being able to put what you know into practice is the best feeling.
  • Having done internships and gained experience beyond academic life makes things so much easier.
  • Finding the right agency/role for you is so important and, despite the risk of moving to the most expensive capital in the world, I know I made the right decision by joining Hamish and the team at Houston PR, and can’t wait to see what the future holds.

Personal Branding cheat sheet

Judging from the conversations I’ve had with my classmates these last few days, not to mention the conversations I’ve had in the past with recent graduates, its fair to say that few are aware of their ‘personal brand’. Admittedly, not many of us have consciously worked on building these brands, but they exist nonetheless. As much as the internet has aided our ability to communicate and share knowledge, so too has it become a digital store of every single thing we say, upload or share – no matter how old or seemingly innocuous it might be – and each one of these help form the way our ‘brand’ is perceived.

Facebook in particular, is a trove of embarrassing drunken club-night photos from our teenage (or, in some cases, more recent) years; photos which, if discovered by a employer or client, can damage our ‘image’ and reputation. The question therefore is no longer IF you have a personal brand, but whether you choose to manage and build that brand or let it be defined for you – both positively and negatively. UYB-Slide1

Being able to trust those that you work and associate yourself with is such a hugely important part of modern business, that to not attempt to at least manage your personal brand, can have far-reaching impacts on an individual’s professional and personal life. Its more than likely that whatever business or organisation you end up working or interning for after graduation is going to be using social media to recruit and source new employees as well as to increase connectivity and productivity. Googling variations on your name as well as working out precisely what your social media profiles say (and don’t say) about you is the first step in gauging what ‘image’ your digital footprint is promoting to your boss.

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After all, people want to do business with other people, not with corporations or ‘brands’, but, saying that, they also want to do business with people they can trust to do what’s in their best interests. As such, personal branding allows you to establish a reputation and an identity for yourself whilst maintaining the personalised level of trust and interaction with clients, employers and audiences, that social media allows.

Just as so with a traditional brand, personal branding requires you to find a ‘signature image’, a unique ‘voice’, and at its height, a particular written standard that readers, fans, and employers can grow to recognise. Once you understand how you want to be perceived, you can start to be much more strategic in building and shaping your personal brand. Below you can find the four key steps to get started in building a personal brand for the creative sector:

1) Cut, edit and paste your social media profiles to perfection

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Facebook, Twitter, LinkedIn, Tumblr, even Instagram and Pinterest; Look at what each of your profiles say about you. If your Facebook and Instagram is filled with drunken photos, either delete them, quit having photos taken of you when you’re worse for wear, or make sure that the aspects of your profile that could be negatively misconstrued are made completely private (though you will need to regularly check this as Facebook is notorious for its changing privacy settings).

In the creative sector, Twitter and LinkedIn are professional lifelines, and its important that you come across well on them. You’ll need to professionalise (particularly on LinkedIn) but try to keep some personality to your tweets/posts; after all, nobody wants to work with a robot.

2) Start creating your own content

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Employers want to see what you can do, particularly in public relations, advertising, marketing and journalism, so blogging is a simple and easy way of building your ‘brand’ whilst honing your professional ‘voice’. The key to this is writing a) about what you know, and b) about what you’re passionate about. For me, that’s communications; which, given my broad spectrum background in Journalism, B2B and B2C PR and my current studies in PR and advertising, has led to my blog covering a range of these sectors to try and demonstrate not only my industry and subject knowledge, but also my writing style and personality.

3) Find a niche and separate yourself from the crowd

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A strong personal brand is dependent on a strong narrative. If you have multiple areas of interest across your blog(s) and social media profiles, this can dilute your brand. Therefore, the strength of your story becomes even more crucial in creating a unified and consistent theme. Whether this is focusing your work towards a niche audience, such as in the case of Behind the Spin (which focuses on appealing to PR students), or diversifying the focus of your content in terms of discipline, such as, Internal Communications, or sector, such as: Food and Drink.

Finding a niche is something that can be done simultaneously to creating your own content, or something that can come as a naturally forming secondary aspect once you have established an audience who respond and engage with your brand. Personally, due to the breadth of my experiences and academic studies, I have chosen the latter approach as I feel that firstly, building the foundations of my brand as a communications professional is at the moment more important, and secondly, that by measuring the success of each post I upload, I will better be able to gauge the ‘niche’ my audience and writing style best fit.

Its all about what works best for you.

4) Network like you’ve never networked before

networkingExpanding your professional network and engaging with social influencers is now more critical than ever. Whether its professionals already working in your desired industry/sector, social influencers with lots of connections, or simply people in great positions to help share your work, sparking conversations and making contacts is key in helping you grow and promote your brand.

Meeting people at events is great but no matter how you engage, be sure to follow it up either through email or LinkedIn to not only expand your network, but also to reinforce your contacts memory of you in a way that leaves a lasting positive impression.

Never forget to share your story, but be sure that each part of your story is one that is worthy of sharing.

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Skill-building for students: What we need to impress employers

One of my current favourite blogs, the ever-insightful Comms2point0, published a post on Friday by Sarah Stimson covering her perspective on what skills are currently needed for a career in PR; namely: ‘Likeability’, ‘Writing skills’, ‘An interest in media and current affairs’, ‘Attention to detail’, and being “savvy” with social media.

Whilst these areas are of course valuable, I don’t think the article perhaps addressed the nitty gitty specifics. Seeing a gap, I’m intending to fill it with a breakdown of a few slightly more specific things that we students/newbies need to be able to demonstrate when job-hunting – that’s not to say we need all of them however, as agency and role requirements vary to suit their and their clients’ needs.

I’m basing this post on a compilation of suggestions by marketing, journalism and PR academics such as Sheffield Hallam’s new PR whizz, @LizBridgen; DMU Journalism Lecturer, David Penman; and my own experiences facing what employers claim to expect skill-wise in interviews and job descriptions.

Some may be obvious. Some may seem like they’re unnecessary for any but the highest over-achievers. But I believe they all have great potential for being useful not only to initially ‘get’ a job, but also to succeed once in it.

Writing skills

Arguably the most important aspect of a communications/marketing/PR role – It would be idiotic to claim otherwise.

Writing doesn’t always come easy though, and your tone of voice in what you write needs to be adaptable. Creating your ‘personal voice; however is something that only really comes with practice, I find, so specifically, the following will help with that and in building your professional ‘brand’ as it were.

  • Create and regularly update your own Blog. Don’t forget to share posts via Twitter and LinkedIn.
    • Blog and tweet about current media issues and areas.
  • Review PR/marketing/advertising books on Amazon.
  • Write for a local or University magazine.
  • Write press releases and blog posts for University societies and clubs.
  • Write for a student PR magazine such as ‘Behind the Spin‘ or for CorpComms Magazine.

As well as practising and honing your writing skills (including your attention to detail), all of the above can be a way of demonstrating that you have an active interest in media and current affairs that goes beyond just reading Metro headlines on the way to the interview.

Creative skills (for Advertising and Marketing)

Practice. That’s all I can recommend. It doesn’t need to be perfect, you have time to hone your ‘craft’ but being able to show you’ve done some of the following go’s a long way to suggesting you have the creative/innovative and therefore useful approach that employers like.

  • Create a perfect portfolio. Only contain the best of your work; remember your choices are what are ‘selling’ your ability to an employer, show them what you can accomplish.
  • Practice creating under pressure. @OneMinuteBriefs I’ve found really helpful for this even if my attempts are usually notebook doodles rather than cut-past collage masterpieces
  • Draw/sketch/paint/design every day that you have the time. Some may be rubbish, but soon you’ll pick up on ideas and improve time-wise.
  • Visit Museums, art shows, theatre performances. Attend niche music events and watch independent films. Breaking out of a personal ‘bubble’ exposes us to a wealth of creative inspiration that we can use.

Networking

Some of us love it. Many students don’t. How do we get our identities known so we can get that elusive ‘big break’. The following are a few of the ways I’ve come up with for meeting and greeting (within PR particularly). They don’t take an awful lot of effort either if I’m honest. Easy peasy!

  • Join the CIPR (small fee for students, free membership for students of Uni’s with CIPR-recognised courses).
  • Join the PRCA (free for students I believe).
  • Research the agencies you want to work for and the people who work there.
  • Find current agencies and practitioners with personal blogs. Have an opinion! Ask for advice! Give feedback!
  • Follow and engage with relevant people on Twitter and LinkedIn. Comms chats like last week’s #measurePR discussion are particularly great!
  • Create your own business cards. Moo.com is cheap. Make sure to include your LinkedIn, Twitter, Email and Blog addresses or even a QR code.
  • Go to CIPR events and local business events.

Social media savvy

To me, the term ‘savvy’ never fails to bring ‘pirates’ to mind (thanks to a childhood love of Johnny Depp) but that’s probably the one thing I’d recommend not to do. I know it may seem low risk to grab that innocuous torrent but with the way things are going, in my opinion at least, its a silly thing to risk a reputation and finances on. The following however are skills with a potentially giant reward of getting your foot in an employers door, so keep these platforms and skills in mind.

  • Twitter. Enough said. For the few that don’t yet have/use Twitter, have you been living under a rock? For marketers, advertisers and PR execs, this is your bread and butter platform, so definitely make sure you have a profile and engage frequently in conversations with those you want to engage with.
    • Hootsuite or Tweetdeck. Both are great apps for making Twitter a lot easier to manage, Hootsuite is perhaps more commonly used, but I like Tweetdeck’s interface a lot.
  • Facebook. Not chatting to your mates of course, but learn how pages work and how to measure impact and engagement.
  • Google adwords. Research, learn, understand.
  • Learn how to blog using WordPress or Blogger.
  • Understand how to network and engage on LinkedIn beyond its use as an online CV.
  • Do video blogs and host your own YouTube channel.
  • Make use of Vine and learn the best ways to be creative/innovative. Experiment and see what works for you.
  • Learn the marketing potential of Instagram and consider how that relates to what you want to do/achieve.

Technical skills

For me, technical skills is a broad-brush term that includes all of the below plus many more I’m sure I’ve forgotten/haven’t come across. The perhaps annoying thing about web 2.0 is that its forever changing the goal posts BUT, saying that, its also a great opportunity to get really good, relatively quickly at a range of skills. Such as, for example:

  • Adobe Creative Suite, particularly: Photoshop, Lightroom and InDesign. For January only, Skillfeed are offering over 63’000 video tutorials for various software
  • Basic coding. It might seem daunting but websites like CodeAcademy are really simple to use and learn.

General skills

  • Language skills. Set yourself apart from your competition by learning a ‘business’ language i.e. French, German, Spanish, Arabic, Mandarin etc. It shows that you’re internationally minded and appreciate other cultures. It’s also a valuable commodity given that in the EU, we Brits are significantly disadvantaged in terms of foreign language ability.
  • Get a full drivers licence. Even if you don’t intend to ever own, drive or be in any way associated with a motorised vehicle, it ticks a super common box in application forms and is a basic technical skill of modern adulthood outside of inner-city London.

Experience

Very simple. Get some. It’s one of those things that shows you’re serious about what you claim to want to pursue a career in, and that you’ve impressed someone else within the industry in the past. Although payment for work is never guaranteed, and the jobs aren’t always the best, here are a few ways I’ve found work well to getting you noticed.

  • Volunteer to do PR for a local event or charity.
  • Volunteer in a local public sector business or for your University’s Media Department or Student Union.
  • Apply for internships here, there and everywhere. Though I’m a huge advocate for paid placements, if you can afford it, then widening your search to include unpaid short placements hugely increases your options.
  • Use your contacts and friends. Everyone knows someone and those ‘someones’ might well have your golden ticket to experience.

Why should we blog?

Writing in all its forms has long been known to have many benefits. Storytelling is one of humanity’s oldest art-forms and characterises a unique human skill that has been shared across the human race throughout the ages. Bringing words and the world to life; it stimulates the imaginations of the listeners and helps create a sense of community within societies, reinforcing personal value systems and identities.

From personal experience, writing a blog has given me a lot. Expanding on my teenage attempts at poetry (consisting admittedly with all the standard angst and drama of that age group – thank you so much raging hormones), blogging has allowed me to not only improve my writing and granting me the opportunity to voice my opinions, but also familiarise myself with industry issues and hone my ability to practically apply my academic studies. This of course adds to my personal ‘brand’ as it were, and hopefully demonstrates my commitment to growing professionally and also personally.

Previously, I have been a huge endorser of Tumblr for its microblogging capabilities; Its simple to use interface and almost overwhelming number of like-minded users kept me enthralled for many years as I wrote and reblogged content I found interesting or meaningful – no, not just cat videos and memes (though there have been a few that still make me chuckle upon rediscovering them).

This year however, and coincidentally coinciding with the platforms takeover by Yahoo, I became a little disillusioned with Tumblr. That’s not to say that the takeover really changed an awful lot; barring of course giving the aging Yahoo! brand a foot in the door with millennials and the younger generation.

My experience with Tumblr thankfully however didn’t change an awful lot; I can still scroll through hours and hours of content, and post as much as I like. The growing presence of brand profiles and advertising heavyweights did however create a bit of a knee-jerk reaction away from the platform as I adjusted to the realisation that what had previously been my comparative online ‘safehaven’ from brand editorial and advertising content was a ‘safehaven’ no longer.

Admittedly, I didn’t have much faith in Yahoo CEO Marissa Meyer’s promise “not to screw it up”, and despite now seeing that my fears were largely unfounded, I’ve since transferred my online ‘loyalties’ as-it-were to the more considered, traditional blogging style of long form posts via platforms such as WordPress and Blogspot.

This is not only because the style provides the opportunity for more in-depth and therefore analytical analysis and reflection, but also because Tumblr, despite its charm (and believe me, it has its definite charm once you get going), doesn’t have the right audiences for the content I now want to cover and comment on. Tumblr is, without doubt, a brilliant platform for social commentary, humorous anecdotes, memes, animal videos, and even citizen journalism; for PR/Comms and Advertising analysis and commentary? …not so much.

But still… back to my original point: Blogging. Like all writing, it can be challenging. Long form, in particular, can be a sometimes frustrating endeavour and who knows, I most likely waffle on far longer than needed – much as like in real life. However, I believe that it is precisely that challenge which makes blogging so rewarding.

Even if it has to be changed a hundred times until it’s right.

Even if no-one ever reads it.

Even if EVERYONE reads it and hates it.

At the end of the day, that effort has still been made to put feelings and opinions and dreams down on paper (or the digital version of paper anyway); not only that, but effort has been made to put those feelings, opinions and dreams down in a cohesive and understandable format for other people to see.

Blogging provides individual’s with a personal voice in an infinite ocean of digital sound. That personal voice that can speak volumes and, with the right words and in the right context, I believe it can make all the difference.

10 Things about me

I suppose this will be an introduction of sorts – albeit admittedly, a belated one. I’ve never been great for talking about myself to be honest as I generally prefer my work to speak for itself. That of course doesn’t quite work when writing a blog however, particularly one that I hope will get people’s attention rather than the standard online diary-esque approach I usually come across on Tumblr.

That’s not to say that I have anything against Tumblr or personal blogs of course; I’ve had several over the years, but its not really the approach I want to take here.

So, to take away the mystery of who I am, I thought I’d make a top ten list of what makes me.. well.. ‘me’ I suppose.

1) I’m a postgraduate student at Leicester’s De Montfort University studying an MSc in Advertising and PR Management after graduating in 2013 (also from DMU) with 2:1 in BA International Relations and Journalism.

2) I chose to pursue an MSc is due to my interest in pursuing these areas not only as marketing tools, but as management disciplines. Being able to see how roles interacts and works alongside each other both in-house and in agencies, I think will best allow me to build on my industry awareness, expand my skillset, and work out where my abilities truly ‘fit’.

3) Between graduating and starting my MSc, I’ve gained B2B editorial, Marketing, Communications and PR experience with:

  • Communicate Magazine
  • Weston-super-Mare Town Council
  • PAPER CIC (a Bristol-based social enterprise targeted at helping creative graduates gain the skills needed to enter careers in the creative sector)
  • KREOD International (a FDI and architectural initiative seeking to host business conferences in a custom-made structure alongside the 2016 Rio Olympics)

and, most recently,

  • Hopwood PR.

4) I have a LinkedIn profile (http://uk.linkedin.com/pub/ashley-keir-bucknall/35/52b/394), a Contently portfolio (https://ashleykeirbucknall.contently.com/), and a Twitter page (@AshleyKB91) as well as this blog of course – Going into PR, I’d assume these are staple platforms so I’m glad mine are all sorted now (although, saying that, I ought to update my Contently portfolio).

5) I was originally born in the Middle East (Sharjah) to British expats and spent my formative years in Dubai, but have lived in the UK since I was eight.

6) I lived and worked abroad as a nanny between my first and second year of university. Although I can wholeheartedly say Paris is a wonderful city (I really enjoyed the then-novel experience of the Metro as well as the cafe-culture and amazing Fête de la Musique), nannying (although rewarding) is a job I would not choose to repeat.

7) 5 & 6 led to my unending interest in other cultures and learning foreign languages which has lead to my recently starting Mandarin classes as well as reviewing my German ability. I am also tentatively exploring the ideas of solo-studying Arabic and Japanese.

8) I spent an almost unholy amount of time online, and most of it is spent reading. This is something that is an endless source of frustration/amusement for my boyfriend, and something that I have no intention what-so-ever of slowing down. After all, keeping on top of developments in the professional market is what is balancing out the more in-depth, yet understandably out-of-date knowledge shared on my course.

9) From what I’ve seen so far, appearance and a good attitude is everything; or at least it is a BIG factor in PR. I’m not a wilting wallflower in the slightest so to balance my big personality, I am trying to get in shape for when I graduate – the operative word there being: ‘trying’, but I’m slowly making progress.

10) If you hadn’t already guessed, Je suis un Nerd (and yes the capitalisation is deliberate). ‘Nerdiness’ may be gaining acceptability in society but it still has a long way to go, I think. Being passionate about things however is what’s allowed me to grow as both an individual and professionally, so its not something that bothers me in the slightest.